PUBG Social Campaign

As the agency of record for PUBG social media, we ideate, strategize, plan, create and execute the social content for the PUBG Main Twitter, Instagram and Facebook. Together we created a multi-channel strategy for growth and engagement that included original on-brand social creative that exemplified the core values of the player base.

Our strategy and creative is informed by our analytics of past performance, current best practices, projected tentpole brand events and fan-determined viral trends. PUBG crossed the 4million follower count on Instagram in 2019, doubling the follower count in seven months.


Yokohama Tires